Do you know the stories that can be found on Facebook and Instagram in particular? It is either a very short video about 8 seconds or a slideshow of several photos or images. They have enjoyed growing success since their launch in 2016.
The stories allow the display of a very short format, quick and easy to assimilate for the consumer. They are highlighted by appearing directly at the top of your profile, just under the name of your company. Visibility is therefore maximum.
You can use them for a special promotion, for the launch of a new product or service, or simply to tell the story of your business. Used wisely, stories are a very powerful tool to increase your visibility and your brand image. With the partenariat instagram option, you need the best deal now.
Visual quotes
In line with effective storytelling visual quotes are also widely used by community managers to gain visibility. For example, if you offer marketing training to companies, you can use inspirational quotes on personal development. As another example, if you market entertainment products, humorous quotes will likely be appreciated by your community. Visual quotes are very effective in uniting your community. They make it easier for people to identify with your brand, the message it conveys, and therefore the products or services you offer.
Partnerships with influencers
Don’t underestimate small accounts. An Instagram influencer has become a real job for some. Brands are increasingly using these users who have also built a solid community around their favorite theme. When an influencer puts forward a product or service, it more easily triggers the act of buying from his followers. Influencers are so successful today that there are now agencies that put them in touch with brands.
Without getting there, it is also possible to appeal to influencers who are certainly smaller, but who will have a significant impact because their community will be more engaged. Little by little, this will allow you to increase your visibility without ruining your budget. Even better, by promoting a product or service that you sell, you will have a much higher return on investment than with conventional advertising campaigns.
So, don’t hesitate to contact the little influencers, who have between 50,000 and 500,000 followers. The prices and types of partnerships are not fixed, they can be negotiated, particularly during the first contact, and even more so if it is a beginner influencer.
Get your subscribers involved
To further engage your community. The more active and engaged your community, the more visibility you will have on Instagram. So, when you start to have a fairly large community, do not hesitate to involve your subscribers in your content.
For example, you can organize a photo contest, offering to send you pictures of them using your product. A draw or the most successful photo may determine one or more winners. It is a technique that can effectively promote your business. Indeed, it will also encourage participants to identify their friends so that they too can participate in your competition.
There are many other ways to get your subscribers involved. Be creative, the objective being to ask them to perform a simple action vote for content, respond to a short survey, etc. that will optimize your visibility and reputation.