Affiliate Marketing is a type of performance-oriented marketing. Partners direct customers to a merchant’s site where they order something, and partners receive a commission. Partners can get traffic differently. The most common way is through their websites, statuses on social networks, through search engines, and the most experienced even on the phone. Their motivation is simply to get the customer to action mostly order and get a commission for it. With inin.io the options get perfect here.
The above-mentioned event may not be just ordered in the e-shop. It can also be a form filling, leaving an email contact, or just displaying ad even commissions can take different forms. It may be a fixed amount (mostly for leaving a contact) or a percentage of the purchase.
As an affiliate marketing, sometimes dealer or affiliate marketing are referred to all marketing activities remunerated percent from the sale of products or services usually of the order or registration, see also the model PPA. Thus, the ad space provider is assessed by commissions for actual deals, not just by displaying the ad PPT, PPV, or clicking on it PPC. The amount of commission in affiliate programs is usually between 10 and 30%, depending on the type of products sold. Sometimes affiliate marketing is used along with a PPC model and then serves as a bonus.
Of course, for advertisers, affiliate marketing is the most advantageous model, as it significantly increases the incentive on the side of the advertising space provider while minimizing inefficiently spent money. It is not paid for visitors who are not interested in the product.
However, affiliate marketing is also beneficial for website owners, especially if they own sites that are sufficiently relevant to the products or services they sell, as they usually allow them to maximize profits from the ad space. Affiliate marketing also has the advantage that advertising works in the context of web content and does not matter to visitors so often; it is even beneficial for them, e.g. various reviews, recommendations, and related links.
The disadvantages of affiliate marketing, in general, include problems with finding suitable partners, complicated initial collaboration settings, and a little more demanding maintenance. That is why various affiliate marketplaces and commission networks are being created, and for the same reason, commissions are increasingly provided for the acquisition of other affiliate partners.
To manage a commission program, you need some software where partners can download advertising materials and see statistics and commissions. How to get to such software? You have several options:
Program your own
Quite simple if you have a team of programmers or you have very specific requirements. The advantage is that you have everything under control and you pay nothing. The disadvantage is that you have to take care of everything, you have to control everything, and you need to look for new partners and also development will take some time and considerable resources
Use commission network
The commission network combines several commission programs from different companies and hastens to hundreds of thousands of thousands of partners under their wings who can immediately promote you. This solution is useful if you don’t want to worry about anything and want to start the program as soon as possible. The network will take care of everything for you. For his services, he usually takes a 15-20% commission in addition to the amount you pay to partners.